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Case Title		Case Code
Burger King�s Satisfries: The Failed French Fry	Details	CLCB067
Debacle of Google Glass	Details	CLCB066
Cadbury Dairy Milk: A Sweet Strategy?	Details	CLCB065
Rendezvous with RITZ: Dilemma of Buying the Right Car	Details	CLCB064
AMD: Simplifying Customer�s PC Buying Decisions	Details	CLCB063
Shock Demand at Turkish Shoemaker Baydan Ayakkabicilik San. & Tic.	Details	CLCB062
From Frivolous to Frugal: Recessionary Trend Forcing Changes in Consumer Behavior?	Details	CLCB061
PepsiCo's Deal with Indian Medical Association to Promote Tropicana & Quaker Oats Raises Ethical Concerns	Details	CLCB060
Alpenliebe & the Indian Sugar Confectionery Market	Details	CLCB059
BMW Brand in North America	Details	CLCB058
Social Marketing The 'Love Food Hate Waste' Campaign in the UK	Details	CLCB057
The Gujarat Co-operative Milk Marketing Federation - Milk Sourcing Initiatives	Details	CLCB056
The Indian Experiment with Electronic Voting Machines	Details	CLCB055
ITC's Foray into Convenience Food Market	Details	CLCB054
MTV - Connecting with the Customer�	Details	CLCB053
Starbucks - Selling Experience	Details	CLCB052
Guatemala - Evolving 'The Soul of the Earth'	Details	CLCB051
Lego Toys - The Story of Playful Learning	Details	CLCB050
Social Marketing Initiatives of Hindustan Latex Family Planning Promotion Trust	Details	CLCB049
Adbusters Media Foundation - The Global Network of Social Activists�	Details	CLCB048
The Advertisement War - Pizza Hut vs. Papa John's	Details	CLCB047
Detroit - Getting ready for an Image Makeover	Details	CLCB046
The GE Way of Ecomagination	Details	CLCB045
UBS - Branding the One Identity	Details	CLCB044
Maruti - Valuing the Indian used Car Market	Details	CLCB043
jetBlue - Low-Cost Airline Offering High Quality Service	Details	CLCB042
Shopping Malls - A New Shopping Experience	Details	CLCB041
Fairtrade - Influencing Purchase Decisions	Details	CLCB040
The Price War in Gujarat Newspaper Industry	Details	CLCB039
Shoppers' Stop Consumer Loyalty Program	Details	CLCB038
Haldiram's - The No:1 Choice of Consumers	Details	CLCB037
REVA - The Eco-Friendly Car	Details	CLCB036
Technological Innovation - The Philips Way	Details	CLCB035
Project Bhoomi - Streamlining Land Records in Karnataka, India	Details	CLCB034
eHarmony - Assisting individuals in finding "soul-mates"	Details	CLCB033
HSBC - Local Bank to the World	Details	CLCB032
Mobile Telephony in India - Hungama Unlimited	Details	CLCB031
Low-cost Airlines - Taking Indian Aviation by Storm	Details	CLCB030
Big Bazaar - Serving the Classes	Details	CLCB029
Pet Services in India - From Bow-Bow to Wow-Wow	Details	CLCB028

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